How do highly successful Entrepreneurs win, even in tough trading conditions? What makes them different?
We’ve modelled the business processes and practices of successful entrepreneurs and researched what’s required to succeed. The findings are as relevant for established enterprises who want accelerated growth as they are for individuals in business, at any stage of their development.
Here are some of our findings to share:-
- Entrepreneurial success cannot be taught as a set of rules. If that were the case there would be many more success stories. All markets and people are different. There are no ‘set rules’ as such that can be followed
- You’d better be ready from the start. One in three new businesses fail in the first three years. If you are starting out as an entrepreneur, or intending to move up to the next stage of development, you’ll be competing with well-established, better-resourced businesses.
- Experience is essential, but it’s not enough: Author Malcolm Gladwell writes of the ‘10,000-hour Rule’: that’s the time required to develop the core expertise you’ll need in your chosen sector. But what matters as an entrepreneur is how capable you are at organising and acting on your experience within a well-defined process.
The key to success is the ‘process’ you adopt – for the technically minded: “the set of transformations of input elements into output elements with specific properties, with the transformations characterised by parameters and constraints; it is collaborative and concerned with actions based on observed outcomes and completing a project as a whole.”
We’ve identified and modelled the entrepreneur process, to establish:-
- why some entrepreneurs succeed;
- the ‘transformations’ required;
- how to organise an enterprise for success; and
- methods to accelerate the process, to minimise the time and cost arising from a conventional ‘hit and miss’ approach.
We’ve experience in all the marketing issues & elements required to devise a great plan and a practical sales & marketing process for enterprise businesses to succeed.