If you want to get away from having to compete for new business purely on the basis of price, we can help.
Price-based selling is the bane of the security sector. It drives down margins and forces many companies out of the market. But there is a way out.
The solution is to prove the value that your products or services deliver. And to find and develop new contacts in ‘niche’ markets that offer greater profit opportunities, whether in the retail, corporate or public sector.
How? We help you show proof of the ROI (Return on Investment) you deliver and then connect with top buyers in the market.
This is achieved by developing case studies, through interviews with users, to establish the value delivered – whether as costs savings, loss reductions or other criteria.
Then we select from a range of marketing methods – from social media and video, to PR coverage and media events – to build positive awareness, get the attention of buyers and generate sales leads.
It starts with a plan
We’ll help you develop a strategy to win more business, to maximise revenue and profitability:-
- Market planning: to identify the best markets for your offering. We’ll advise on all aspects of targeting the ‘niche’ sectors that deliver best return – and also the buyers and influencers, in the UK or overseas
- Marketing communications: to develop compelling content for building your brand, generating interest and enquiries. This includes: digital marketing with LinkedIn and other social media, web sites, PR and media, customer events and more
- CRM and reporting: to build your databases and CRM systems, then monitor and manage sales enquiries and progress them through to the ‘close’. This gives you full transparency of the sales process, with targets and KPIs (Key Performance Indicators)
Products, Services, Events
Products and services we promote: security consultancy, manned guarding, retail security, intruder alarms and CCTV monitoring, access control, screening & vetting, loss prevention.
Events: we support and promote security clients at major events such as IFSEC and the Counter Terror Exhibition.
Fee Discounts: for members of the BSIA, ASIS, Security Institute.