You’ve got a product or service to launch. You want to make the very best impression with the right audience – because there is only one opportunity to launch, while it’s still new.
We will help you develop a plan of action, set targets and build a sales and marketing process to achieve your goals and KPIs..
Getting the targeting and messaging right at the outset is critical. And selecting the marketing methods – whether it’s PR, digital marketing, sales support or a LinkedIn campaign.
The service includes:
- Marketing Planning: devising a sales and marketing strategy: target markets, objectives, your go-to-market plan and ambitious achievable targets.
- Sales Process: specifying a process – from creating positive awareness; to generating interest and contact; producing qualified sales leads; closing the sale; and client retention. The process is key, to get marketing and sales teams working together with an agreed ‘map’ of how the business will develop a sales pipeline, one that outputs a volume of qualified leads.
- Marketing Campaign: we set up a high-activity programme that includes the specified tools to achieve your goals: launch events, web sites and digital marketing. And PR coverage in digital and print media.
‘Direct response marketing’ is designed to generate a response and enquiries from prospects asking for more information. For example we promote White Papers, video demonstrations and other content to interest and ‘educate’ prospects about the product or service solution.
The launch period is critical in the life-cycle of a product or service. Getting the targeting, messaging and communications right at the outset matters. People like ‘new’, so it’s the ideal time to leverage media and audience interest.